Properly known as auditory transduction, the process of receiving sound waves and converting them into electrical impulses that go to the brain is called hearing. Watching this video, you may be sorry you went to deafening rock concerts! Here you can watch the eardrum vibrating with the ossicles (tiny bones) behind it, transferring the vibrations to the bony labyrinth called the cochlea, where they are processed into nerve impulses by the organ of Corti's specialized hair cells. These nerve impulses move the basilar membrane in what is known as tonotopic organization, and all this becomes our auditory perception of what is happening around us.